Wednesday, March 25, 2015

From the Producer's Desk: Logo Change!?

That's right folks! If you haven't noticed already or if you're a Futurian looking back through time, Daikaiju Director has a new snazzy logo courtesy my graphic artist. Here's a comparison: 

The old familiar logo:

The old logo incorporated everything I thought I wanted: the red-white-black color scheme as well as the kanji for "Daikaiju." However, there was a resounding consensus that the kanji (my favorite part of the logo) obscured the name too much. Since a logo's main purpose is to bring recognition to your brand, I decided to work with my graphic artist to increase it's readability.

Here's the new and improved logo:

As you can see, the new logo is much easier on the eyes while still including all of the elements I originally wanted in the Daikaiju Director logo. It took a lot of communication back and forth and probably 30+ different versions, but I am extremely satisfied with the end result. I hope you all are too!

2 comments:

  1. I really like the new direction you took with the logo design. Nice job.

    ReplyDelete
    Replies
    1. Thanks! Couldn't have done it without you!

      Delete